Law Firms Going Global: A Baedeker Guide

United States based based law firms are sprouting offices abroad in epidemic fashion. A global web of offices is often perceived as assuring enhanced revenues and profitability.

Virtually every one of the AmLaw 100 boasts a web of dozens of offices in not only every major business center, but in a variety of improbable foreign cities. These firms largely are convinced that as the domestic economic climate continues to stagnate, they can ameliorate declining domestic business by entering new markets.

But, the fact is that opening foreign branch offices poses substantial risk and requires substantial investment. In addition, the current economic malaise is not exclusively domestic; indeed, major foreign markets, particularly in the Euro Zone, are in a far deeper hole than we find ourselves in.

In looking at expanding a law firm to foreign shores, a law firm must carefully consider the risks. These include the fact that imbuing a foreign office with a law firm’s culture is a daunting challenge. Moreover, a law firm needs to consider the impact of a natural, economic or political upheaval in a foreign nation or region may have on a law firm’s operations in that country.

Additionally, by definition, when a law firm opens a foreign branch office, the law firm either acquires a local firm or recruits local laterals, or both. These newcomers are not imbued with any long term sense of loyalty to the firm. We have often seen foreign lawyers gain a deep understanding of the BigLaw model, develop deep relationships with the firm’s clients and then spin off and form their own firm, not saddled with the huge overhead of a global law firm, thereby having the ability to compete efficiently with the former mother ship, charging lower rates and taking home more money for themselves.

As the reach of law firms spreads, so does the increased likelihood that the firm will find itself enmeshed with client conflicts that will preclude the firm from doing important work for existing clients.

In many areas of the world, bribery and corruption are commonplace. Financial disclosure is often not at acceptable levels. Law firms need to be on heightened alert regarding their clients’ proclivities in engaging in these national past times so that the law firm doesn’t find itself as the target of an FCPA or securities law claim.

Globalization can work for law firms. But it requires heightened diligence and vigilance.

Citibank’s 2011 Mid-Year Survey of Law Firms: Instead of Giving Its Customers New Toasters, Citi is Telling Many of its Law Firm Customers that They May Become Toast If They’re Not Careful

The classical definition of a consultant is somebody who takes off your watch and tells you what time it is.

Citibank’s annual midyear report gives true meaning to that metaphor. The top notch folks at Citibank, the world’s largest lender and banker to law firms, has the ultimate insider’s view of what is actually happening in the profession. Lawyers may be able to dissemble to AmLaw, their partners, potential lateral candidates, their clients, their spouses and perhaps even to themselves. But when they enter into Citibank’s confessional, law firms provide the unvarnished truth. Moreover, having served the legal profession for at least five decades and having seen law firms come up with all kinds of legerdemain, Citibank has the unique ability to see right through the smoke and mirrors.

Thus, Citibank’s midyear report provides one of the best analyses of what is actually happening in the market. The Citibank 2011 midyear report is most enlightening not only for what it says, but also for some of the topics it doesn’t completely address. The report is also replete with a few too many oxymorons and some hopeful, but unwarranted, euphemistic prognostications for the months to come. There is much to learn from the Citibank report, some of which does require a degree of exegetical analysis.

Citibank may no longer be giving its customers new toasters, but it is warning, quite elegantly and with extreme finesse and diplomacy that some law firms may very well be toast very soon.

The Clock is Ticking: In Five Years, Traditional Law Firms May be Extinct. What Are You Doing to Avoid Being an Artifact?

Traditional law firms are in real danger of becoming extinct. The rising competitive pressures from Internet based providers of legal services, legal project outsourcing companies, ediscovery services and other forms of non traditional law firms are placing the traditional model of a law firm in mortal jeopardy. This is far from a vague Nostradamus prophecy. Rather thoughtful pundits, who have a remarkable record of perfect prescience have actually put an expiration date on the traditional law firm: Firms have a mere five years to make radical changes or risk extinction.

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